When developing a new product production research is always needed, it's research to help give information about what the product does. The purpose of this research is so the producers are able to see what the audience want in the product and how you can give them what they want.
Production research collects information for a new product. This helps the company release a better product. The research the company has collected will also help with commercial viability and plan the post production process. The information that gets collected covers the suitable locations to film a advert to get the best reaction from the audience.
When it comes to researching you need to look for:
- Staff
- Cast
- Equipment
- Location
- Risk Assessment
- Copyright
- Marketing
- Advertising