Audience research is finding out about your audience. Demographics and psycho-graphics are the two types of audience profiling that the audience are put into.
Demographics looks at your gender, age ethnicity, knowledge of languages, disabilities, mobility, occupation, social class and sexual orientation. It is also based on how much you earn. It is also based on how much you earn. Psycho-graphics looks at personality, lifestyles, hobbies, opinions and behavior. There is also there is another group called Geo-demographics this looks at audience based on where they live. All this makes it easier to bring out a product by understanding your audience.
Some do this for themselves but others let companies do it for them, usually data gathering companies.
Just like other research, primary and secondary are used to collect this data. Questionnaires, focus groups, interviews, online websites. Using both research techniques means they get a mix of answers, in depth but also short. Meaning they can get the specific answers that they need.
